Agency Audit and Advisory
What You Get
- Initial Consultation:
- We start with a deep dive into your business goals, current marketing efforts, and any specific concerns or questions you have about your agency’s performance.
- Comprehensive Audit:
- Performance Review: Analyze key metrics (e.g., ROI, CPA, conversion rates) across campaigns to assess effectiveness.
- Strategy Evaluation: Examine your agency’s approach, including channel selection, audience targeting, and creative execution, to identify alignment with your goals.
- Budget Allocation: Review how your advertising dollars are distributed to ensure efficiency and highlight potential areas for reallocation.
- Reporting Assessment: Evaluate the quality, transparency, and relevance of the reports you receive to ensure they provide actionable insights.
- Competitive Benchmarking: Compare your performance to industry standards and competitors to uncover gaps or opportunities.
- Opportunity Identification:
- Pinpoint areas where your agency could enhance performance, such as untapped channels, optimization techniques, or emerging trends, without focusing on blame.
- Strategic Advisory:
- Provide clear, actionable recommendations to improve results or validate effective strategies.
- Answer your questions about campaign performance, industry best practices, or agency management.
- Offer guidance on fostering better communication and collaboration with your agency.
- Final Report and Discussion: (Zoom or In-Person)
- Deliver a concise report summarizing findings, opportunities, and recommendations, followed by a detailed discussion to ensure you understand the insights and next steps.
- Ongoing Support: (Optional)
- Follow-up consultations to monitor progress, refine strategies, or address new questions as your campaigns evolve.
Why would I want you to help me with a full agency I’ve already paid or hired? What’s the catch?
Hiring me to review your ad campaigns, even with a full agency already in place, ensures you’re getting the maximum return on your investment. My independent expertise acts as a second set of eyes, catching inefficiencies, validating performance, and unlocking opportunities your agency might miss—all without disrupting your existing setup. There’s no catch; my goal is to amplify your results and ensure your agency delivers what you’re paying for.
Why My Help Adds Value:
* Objective Oversight: Agencies can become entrenched in their strategies, missing fresh opportunities. With 25 years of experience, I provide an unbiased review to confirm your campaigns are optimized for ROI.
* Complementary Expertise: I don’t replace your agency; I enhance their work by identifying gaps (e.g., underperforming ads, budget waste) and suggesting actionable improvements.
* Transparency Assurance: Your agency should be open about their strategies. I review exported data to ensure they’re aligning with your goals, fostering accountability without needing direct account access.
* Maximized Investment: You’ve already paid your agency—my review ensures every dollar works harder by refining targeting, creatives, or bidding strategies.
* No Conflict of Interest: I’m here to support your success, not to upsell unnecessary services. My focus is on making your current setup perform at its peak.
My service is straightforward: I audit your campaigns, provide clear recommendations, and empower you to get the most from your agency. I don’t take over accounts or push you to replace your agency unless that’s your choice. My role is to give you peace of mind, knowing your ad spend is delivering results. In my decades of experience, I’ve seen businesses transform underperforming campaigns into high-ROI successes with a simple, expert review. As digital advertising has remained critical, independent audits have proven their worth—yet they’re often overlooked. Let me help you ensure your agency is truly working for you.
I feel like I need a translator when talking with my agency. How can I understand what they’re doing?
Feeling like you need a translator when talking to your agency often stems from jargon-heavy explanations or unclear communication. A good agency should explain strategies in plain language, but if they’re not, an independent expert can help you decode their work, ask the right questions, and ensure their efforts align with your goals.
As digital marketing has evolved, clear communication has remained critical, yet it’s often overlooked. Feeling lost in translation can erode trust and leave you unsure if your ad spend is effective. My manual audits and straightforward advice bridge that gap, giving you confidence in your agency’s work or identifying areas for improvement. You don’t need to become a marketing expert—I’ll help you understand what matters most to your business.
Agency Question: Why should we bring in an outside consultant like you when we’re already managing the client’s campaigns?
Bringing me in strengthens your agency’s ability to deliver exceptional results, especially for clients who are frustrated or at risk of leaving. My independent expertise acts as a fresh perspective, identifying optimization opportunities your team might miss and reinforcing your commitment to the client’s success. It’s a win-win: you retain the client, and they see improved performance.
Why It Benefits the Agency:
* Saves Client Relationships: With 25 years of experience, I’ve run a retention department where I turned around clients ready to cancel by resetting expectations and delivering results. Most stayed and saw business growth.
* Objective Insights: I review campaigns with a fresh eye, spotting inefficiencies (e.g., budget waste, poor targeting) without internal biases.
* Complementary Role: I don’t replace your team; I provide actionable recommendations to enhance your strategies, making you look proactive.
* Proven Turnaround: My approach is straightforward: I align with the client’s goals, optimize campaigns, and aim for measurable improvement within 6 weeks. If results don’t improve, I’m accountable.
* Last-Ditch Solution: If a client is on the verge of leaving, hiring me as a last-ditch effort can salvage the relationship, preserving your revenue and reputation.
* Busy Period Support: I provide expert oversight during large projects or staffing shortages, preventing errors that could push clients away.
Request a Quote
Let’s start a conversation and connect!