SEO Audit and Strategy

An SEO audit is essential because SEO is a complex and often misunderstood field. Many agencies claim to ‘include SEO’ with website builds or services, but too often, this means minimal effort or automated tools that fall short of delivering results. In my 25 years of experience, I’ve seen this repeatedly, which is why an SEO audit is always my first step when joining a company or advising a business.

A thorough audit reveals whether your SEO is truly optimized. If it’s not, you’re missing out on organic search visibility, allowing competitors to rank ahead of you. Effective SEO works 24/7, driving targeted traffic from users actively searching for your products or services. Over time, this builds momentum, amplifying your digital presence. My manual SEO audits leverage decades of expertise to ensure your website is built on a strong foundation, setting you up for long-term success.

SEO, or Search Engine Optimization, is the process of optimizing your website to help search engines like Google understand its content and purpose, making it easier for users to find you. In digital marketing, SEO is critical because ranking at or near the top of organic search results significantly increases your chances of being clicked. The lower your site appears, the less likely users will find it.

As long as the internet has existed, SEO has withstood the test of time, remaining relevant today yet still frequently overlooked. Think of the internet as a massive library. Each website is a book, with a title, author, and description to indicate its content. Imagine searching for a book on plumbing, but the books are titled ‘Home’ or ‘About.’ You’d struggle to find what you need. Websites with vague or poorly optimized content face the same issue. I often see developers build stunning websites but miss this vital detail, costing businesses valuable visibility. With 25 years of experience, I know SEO is a foundational element that businesses desperately need to stand out and capture organic traffic.