As a business owner, you’ve poured your heart into building your brand and reputation. But are you leaving it all in the hands of third-party platforms like Facebook? Let’s take a trip down memory lane. Remember MySpace? From 2005 to 2009, it was the place to be, outshining even Google and Yahoo as the most visited website in the U.S. Fast forward to today, and it’s barely a whisper—a shell of its former self. A faulty server migration in 2019 wiped out all content posted before 2016. Poof! Gone. Vine, Friendster, and even Twitter (or X or TwiX?) have followed similar paths. These platforms rise, shine, and fade.

Facebook might seem invincible now, but it’s not. They created Meta to survive the day when Facebook becomes another MySpace. Its algorithms manipulate your feed, showing you what they think you want—or what someone paid to shove in your face. Posts from days ago pop up when they’re no longer relevant. Many of us only stick around for family updates or work. The next big platform could easily swoop in and take its market share. (Got funding and developers? Let’s talk—I’ve got ideas and experience!)

Through all the chaos of the internet—platforms coming and going—your website stands firm. Over the past 30 years, websites have evolved. They’ve become more complex, mobile-friendly, and shifted to secure HTTPS protocols. But the core remains: your website address is yours. It’s like an old phone number—as long as people know it, they can find you. AI and future algorithms won’t change that.

In the noisy digital world, it’s easy to chase trends—new apps, social platforms, or shiny tools. But don’t lose sight of your website. It’s your command center, your digital sun that everything else orbits. When Facebook or Amazon goes down, your website keeps your business running. If Google’s up while others crash, guess where customers will look? Your website better be search-optimized and ready to shine. On the other hand, if your website hosting goes down, you can communicate to your customers on social until it’s back online but your website should always remain as your core.

Even Google’s search isn’t what it used to be. Its “helpful” features often clutter results, frustrating users who just want a simple search tool. Like Facebook, it’s ripe for disruption by AI or a leaner search engine. But your website? It’s still your anchor.

Picture your website as a fishing boat. Social media platforms like Facebook, TikTok, or Instagram are your bait—fancy lures to attract fish (customers). The goal? Get those fish into your boat (your website) and, ultimately, into your belly (cha-ching!). Without the boat, your bait’s useless. You can’t rely on lures alone.

Your website is your digital storefront. It doesn’t need to be flashy, but it must be findable, fast, user-friendly, and secure. Whether customers are scheduling appointments, making purchases, or learning about your business, make it easy for them. Social media is great for grabbing attention, but it’s noisy and algorithm-driven. Once customers land on your website, the noise fades, and you can build real relationships.

Don’t put all your eggs in the social media basket. Platforms like Facebook, TikTok, or Instagram are tools—nothing more. Your website is your foundation, the engine of your business. Prioritize it. Keep it optimized, accessible, and ready to serve your customers. When the next MySpace fades or the next algorithm shifts, your website will still be there, guiding customers to your door.

Ready to make your website the rock-solid core of your business? Let’s build a digital storefront that’s fast, secure, and optimized to attract customers—no matter what happens to social media platforms. Contact me today, and we’ll create a plan to strengthen your digital foundation and keep your business thriving. Let’s make your website the sun your customers orbit!